5 Examples of Gamification in Corporate Training in 2024

A depiction of gamified training activities used in corporate settings.
28

Jun

Gamification is the new frontier in corporate training. As we step into 2024, gamification in corporate training has evolved, embracing newer technologies and methodologies. Incorporating gamification into corporate training allows for a more nuanced approach to goal-setting and measurement. By linking gamified activities directly to specific learning outcomes or key performance indicators (KPIs), organizations can establish a comprehensive framework for assessing the efficacy of their training programs. Here’s how:

  • Clear Objectives:

Gamification enables trainers to articulate clear learning objectives and milestones, providing employees with a roadmap for progression.

  • Real-time Feedback:

Through gamified elements such as progress bars or achievement badges, participants receive instant feedback on their performance, facilitating continuous improvement.

  • Data Analytics:

Leveraging gamification platforms, organizations can gather actionable insights into employee engagement, performance trends, and areas needing improvement, enabling data-driven decision-making.

1. Scenario-based gamified simulation training

Real-world work scenarios can be simulated with gamified training. In a controlled environment, employees can gain skills necessary for their roles and learn the impact of their decisions at work.

For scenario-based learning, companies use gamified simulation training techniques like:

  • Role-play training

Training drills can be conducted with the help of playing out various workplace scenarios and learning how to deal with them using gamified simulations.

  • Augmented reality

AR overlays digital information onto the physical environment, allowing employees to interact with virtual elements in a real setting.

  • E-learning gamification

E-learning gamification in corporate offices involves integrating game-like elements such as points, badges, and leaderboards into online training modules to boost engagement and motivation.

Additionally, incorporating AI-driven analytics to personalize scenarios based on individual employee performance and learning pace can provide a competitive edge, making the training more adaptive and effective.

Salesforce recently leveraged a hunting game to improve compliance among its employees. They engaged users to explore other aspects of the platform and understand compliance in real-world scenarios.

Salesforce dashboard tracking employee compliance in real world scenarios
Source : Venturebeat

The participants went from being “chicken hunters” all the way up to “big game hunters” as they interacted at different levels of the game. Their compliance rates eventually increased up to 40%.

2.Virtual reality gamified training

The virtual reality tidal wave is real. Companies are leveraging VR as a key tool for corporate learning games. VR technology allows employees to be placed in a virtual world that closely simulates real-life work scenarios, offering a depth of engagement that traditional training methods cannot match. Global majors such as Accenture are buying hundreds and thousands of headsets for training their teams. Retention rates in such companies have already gone up by 75-90%.

An employee using virtual reality headsets for corporate training exercises.

Geographically dispersed teams are widely using VR meeting places and training tools to bridge the gap and build cohesive teams. Several corporates are using VR to improve their code of conduct training putting employees into situations that test their ethical and decision-making skills.

However, while VR offers immersive experiences, its implementation can be challenging due to costs and technical requirements.

3.Gamification for quizzes and feedback

Rolling out gamified quizzes is a great way to test your employees’ skills and collect feedback through surveys. Corporates can enhance employee engagement by implementing dynamic and adaptive quiz formats that respond to user inputs in real-time.

The impact of gamification extends beyond the confines of training sessions, offering opportunities for sustained engagement and knowledge retention. Post-lesson game elements serve as catalysts for ongoing learning and skill reinforcement, fostering a culture of continuous development. Consider the following strategies:

  • Ongoing Challenges:

Implementing post-training challenges or quests encourages employees to apply newly acquired knowledge in real-world scenarios, reinforcing learning outcomes and promoting skill mastery.

  • Refresher Modules:

Periodic refresher modules or mini-games serve as timely reminders of key concepts, preventing knowledge decay and ensuring long-term retention.

  • Leaderboards and Social Features:

Introducing leaderboards and social features encourages friendly competition among employees, fostering camaraderie and driving engagement beyond the training environment.

Additionally, corporates can integrate AI to analyze responses and provide instant, personalized feedback, making the learning process more effective.

Global companies often use digital signage with interactive features like games and puzzles for engaging their employees better.

Plantville, a gaming platform launched by Siemens in 2011 took gamified simulation training with digital signage to a new level. It proved 10 times better than instruction manuals and lengthy training videos. Interactive leaderboards along with a fun narrative made the platform a rip-roaring success.

Watch the platform in action.


4.Rewards & Leaderboards

You can always spur friendly competition among employees by introducing reward points, animated leaderboards, and other audio-visual features. Make use of interactive digital signage software to combine these features into micro-lessons for your corporate gamification training.

Including real-time updates, visually engaging and customizable leaderboard designs, and integration with social media or internal communication platforms can generate wider recognition for your office.

An employee reward points leaderboard in a company.

Companies often use digital signage to display these leaderboards in common areas or on individual screens. You may also include the following strategies to make your gamified training programs a success:

  • Set quotas for individual teams and give reward points for meeting targets

  • Get employees to enroll for your loyalty programs and distribute prizes and giveaways (punch cards, badges, etc.) once the goals are attained

The technique pays off when you have well-curated learning portals with customizable learning paths for employees.

Effective gamification hinges on the strategic deployment of personalized rewards tailored to individual progress and achievements. By recognizing and incentivizing desired behaviors, organizations can cultivate a culture of motivation and sustained engagement. Consider the following examples:

  • Virtual Badges and Achievements:

Awarding virtual badges or trophies for completing milestones or demonstrating proficiency in specific skills instills a sense of accomplishment and pride.

  • Skill-based Advancement:

Offering opportunities for skill-based advancement, such as unlocking access to advanced training modules or leadership programs, motivates employees to strive for continuous improvement.

  • Customized Incentives:

Tailoring rewards to individual preferences, such as gift cards, extra time off, or opportunities for professional development, acknowledges the diverse needs and motivations of employees, fostering a sense of appreciation and loyalty.

5.Effective storytelling

A key tool to add a fresh spin to gamification in corporate training is realistic storytelling. Story-based learning can provide an immersive experience for trainees. A well-planned narrative always adds an element of interest and curiosity and helps people learn work-related stuff in a fun setting.

To enhance storytelling, it’s crucial to incorporate diverse characters and scenarios that resonate with a wider range of employees, fostering inclusivity and relatability in training.

Siemens story-based learning game Plantsville for employee training in plant operations.
Source : Near Life Tech

Let’s go back to the example of Siemens again. When they launched Plantville , they introduced a character called “Pete, the Plant Manager” for training employees on the best practices in plant operations. They built a compelling storyline around this character who faces challenges throughout the game, addresses them effectively, and bags the “Plant of the Year” award in the end. This was followed by fun dialogs between Pete and his trainees where he offered suggestions on running a plant successfully.

Learning and development gamification teams should use interactive storytelling techniques to connect with learners effectively.

Companies Using Gamification for Training: A Few Examples

A Gartner study on gamification in corporate training claims that companies using gamified training have 250% higher growth compared to the ones that don’t. The following corporate gamification examples made the headlines in recent years.

Cisco: Gamified Social Media Training Program

Back when Cisco introduced its Global Social Media Training Program , the leadership team wanted the employees and contractors to improve their social media skill set. The program had 46 courses, and it was challenging to figure out the best learning path. To solve this, Cisco incorporated three gamified levels:

  • Specialist

  • Strategist

  • Master

To progress to advanced levels, users have to complete a definite number of learning modules and demonstrate skills. They added a mix of healthy competition, team challenges, and collaboration to fire up motivation.

Post gamification, 650 Cisco employees had taken up over 13,000 courses. This number continues to grow.

Deloitte: Gamified Leadership Training with Badgeville

To engage a higher percentage of senior executives for leadership training, Deloitte developed a gamified curriculum in collaboration with Badgeville, a behavior platform company. They implemented three gamification elements to make the program fun yet educational.

Deloitte's gamified curriculum for leadership training interface.
Source : Deloitte
  • Rank & Rewards: The executives earned points and achievements when they demonstrated high-value behavior.

  • Missions: The game had missions, milestones, and challenges to keep the learners on track and complete their monthly learning goals.

  • Leaderboards: According to their level of contribution, skill, and engagement in Deloitte’s 12 key development areas, the executives could compete among themselves to become experts in those areas.

At every stage, the executives could view on dashboards how their leadership approaches shaped the culture at Deloitte.

Deloitte's gamified curriculum for leadership training dashboard.

Source : Deloitte

Companies using gamification for training often display leaderboards on corporate TVs positioned in prime locations within the office premises. Leveraging digital signage for this purpose helps celebrate wins and popularize gamified training programs.

PwC’s Multipoly Next: A Gamified Recruitment Drive

As a part of their recent spring recruitment campaign, PwC Hungary launched Multipoly Next, their enterprise simulation game. The aim was to simulate the real-time feel of being a PwC employee. Each participant had to carry out various missions and perform a set of tasks such as:

  • Product training classes

  • Joining online communities

  • Interacting with mock clients

On attaining a milestone, the player received a point and was one step closer to receiving a job offer.

Check out the demo of the gamified simulation in this video.


Notch a Win with Gamified Training: How Pickcel Can Help

When it comes to corporate learning games, companies often throw spaghetti at the wall to see what sticks. This proves counterintuitive. What works for one company may be a waste of time and money for another. So invest wisely.

No matter the approach, the secret sauce is one: to make your training programs engaging. Utilizing digital signage for corporate to display upcoming programs, learning modules, winners, and rewards has proven effective for global companies.

Pickcel has worked with top organizations to amp up their gamified training with the right use of digital signage. If you’re ready to set an example with a power-packed gamified training program, get in touch with our experts.

Start a free trial or schedule a demo today.

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Esha Panda

Esha is an engineer-turned-marketer managing the development, delivery, and promotion of brand- and product-centric content. She has bagged the prestigious accolade -Most Influential Content Marketing Professional - Top 50 two years in a row. When she is not writing, editing, or ideating, Esha loves to trek, paint, and watch movies.

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