The Client

Southwest Cannabis, a prominent name in the cannabis industry, is known for its commitment to quality and customer satisfaction. With locations in Albuquerque, Taos, Santa Fe, and Española, they offer a diverse range of products including flowers, pre-rolls, edibles, concentrates, tinctures, and topicals.

Their dedication to providing top-tier, sun-grown cannabis from the Taos Mountains sets them apart in a competitive market.

The Challenge

In a rapidly evolving cannabis market, Southwest Cannabis faced the challenge of effectively showcasing their extensive product range to customers.

The goal was to streamline their product showcase, making it more dynamic and engaging, while also keeping customers informed about ongoing sales and special offers.

The Solution

To address this challenge, Southwest Cannabis turned to Pickcel's digital signage solution. Implementing over 20 screens across their stores, they utilized this technology to display their diverse product range vividly.

These screens not only showcased products but also highlighted current offers and sales, providing customers with real-time updates and promotions.

Key Benefits

  • Seamless product showcase: The digital signage solution enabled a fluid and visually appealing presentation of products, enhancing customer engagement and experience.
  • Real-time offer updates: With the ability to update content in real-time, Southwest Cannabis could promptly communicate the latest offers and deals to customers, increasing the likelihood of sales.
  • Hardware agnostic:Pickcel's solution was adaptable to various hardware setups, ensuring seamless integration into Southwest Cannabis's existing infrastructure.

The Result

The implementation of Pickcel's digital signage solution led to several tangible benefits for Southwest Cannabis:

Enhanced customer engagement: The visually appealing displays captivated customers, leading to increased time spent in stores and higher customer engagement.

Increased sales: The real-time promotion of offers and deals directly contributed to a noticeable uptick in sales, particularly of items featured on the screens.

Operational efficiency: The ease of updating and managing content on the screens saved valuable time and resources, allowing staff to focus on customer service and other critical tasks.

Brand reinforcement: The professional and modern look of the digital displays reinforced Southwest Cannabis's brand as a forward-thinking and customer-centric business.

For businesses in the cannabis industry looking to elevate their retail experience and operational efficiency, Pickcel's digital signage solution offers a proven, adaptable, and effective tool. Southwest Cannabis's experience is a testament to the transformative impact of integrating advanced digital solutions in retail environments.

Interested in exploring how Pickcel can enhance your business? Contact us today to learn more and take the first step towards revolutionizing your customer experience.