The Client

The White Teak Company offers a diverse range of products, including decorative lighting, home decor, designer fans, and an architectural lighting range. Their offerings span various categories, such as chandeliers, pendants, wall lights, table lamps, floor lamps, ceiling lights, outdoor lights, ceiling fans, and vanity lights. With a strong emphasis on high-end designs and materials, the brand ensures its products resonate with modern-day styles and preferences.

The Challenge

As the home decor mogul expanded its footprint across major cities in India, they faced the challenge of maintaining a consistent brand image and message across its diverse locations. Each store had its promotional materials, leading to potential discrepancies in how the overall catalog was presented. The roadblock was to ensure that customers, regardless of which store they visited, received a consistent brand experience and had access to the same high-quality information about White Teak's offerings.

The Solution

To address the challenge, Pickcel’s cloud-based solution came into play. The luxury powerhouse could now centrally manage and distribute content across all displays, ensuring uniformity and real-time updates. Numerous screens, primarily Phillips 65-inch and 32-inch, were placed in the reception areas of the stores to capture visitors' attention. The content displayed included product videos, images, and company information. This enhanced the in-store experience and provided an interactive platform for customers to learn more about the offerings.

Key Benefits

  • Centralized management: White Teak could manage content for all screens across different locations from a single platform.
  • Real-time updates: Any changes or updates to the content could be instantly reflected across all screens, ensuring that customers always had access to the latest information.
  • Enhanced customer engagement: The dynamic display of videos and images provided an immersive experience, increasing customer engagement and interest in the products.
  • Cost-efficiency: By leveraging a cloud solution, the company eliminated the need for physical hardware and infrastructure, leading to cost savings.

The Result

The brand observed a stringent rise in customer engagement. The screens effectively communicated the brand's story and showcased its vast product range, enriching the in-store experience. Additionally, the centralized management system ensured that all stores, regardless of their location, offered a consistent brand experience.