8 Interactive Content Ideas That Will Boost Your Engagement Metrics

user using interactive digital signage


Interactive digital signage has become popular for businesses and organizations to create engaging experiences. In this blog, I will take you through the 12 most impressive examples of interactive digital signage, demonstrating how different technologies like touchscreens, sensors, Augmented Reality, and more work to bring forth innovation in industries ranging from retail to education.

Here are some of the best examples of interactive content:

1. Touchscreen games

Touchscreen games are one of the first things that come to mind when we think of interactive content. With numerous games to choose from, digital screens can keep users engaged all the time: be it while they are in a queue to get their meal, clear a purchase bill, or during a coffee break in between work!

Prominent examples include 3D puzzles, trivia, or action games, that provide a unique and immersive experience to keep your audience coming back for more.

2. Wayfinders and maps

These allow users to explore maps and get wayfinding directions in a fun and interactive way. With a few on-screen taps, users can zoom in and out, pan across maps, and find directions to their desired location.

Interactive digital wayfinders are perfect for businesses that have multiple locations or venues. A shopping mall, for example, might use interactive maps to help visitors find their way around the complex.

Similarly, a university can use an on-campus interactive map to help students navigate buildings, classrooms, and other facilities.

3. Interactive digital product catalogs

Interactive digital product catalogs are an incredible way to showcase your products on a signage screen. With features such as zoom, rotation, and ways to highlight product features, users can better understand what they are in for potential purchase

For example, a car dealership can use this to showcase the user features of their latest model, allowing users to view the car from all angles, change colors, and explore the interior

4. Interactive gesture-driven advertisements

An exciting new technology that allows signage interactions using natural gestures and movements. Gesture control technology leverages cameras and sensors to detect and interpret hand gestures, body movements, and facial expressions, providing a unique and intuitive experience.

5. 3D modeling

3D modeling can create detailed and life-like representations of products, locations, and scenarios using digital signage technology and specialized touchscreens. It uses special computer programs such as 3D Studio Max to add a life-like touch to objects.

For example, retail outlets such as IKEA use 3D modeling to create e-walkthroughs of showrooms, including feeling the wall colors, furniture, and more, allowing remote access to potential buyers.

6. Chatbots

Chatbots are interactive software programs that simulate one-on-one human interactions through messaging or voice-based interfaces. These digital assistants can provide instant customer support, answer Frequently Asked Questions (FAQs), and support users in completing specific tasks.

One example of a chatbot is “Whole Foods’ Facebook Messenger Bot.” It provides customers with various services, such as searching for recipes and browsing deals, and doubles up as a store locator. Users can interact in a conversational tone, and the bot responds with relevant information and links.

7. Interactive info kiosks

Type of digital interface that allows users to engage with information by answering questions and receiving immediate feedback. These interfaces can take various forms, including quizzes, surveys, and assessments. Interactive info kiosks are widely used in education, marketing, and e-commerce to provide custom experiences to users.

SmartStudy, for example, offers interactive quizzes and assessments to help students learn and retain information from their ebooks, thereby chalking out a personalized study routine for everyone availing of their services.

8. Digital whiteboards

One of the most useful collaboration tools is digital whiteboards. These tools can display and interact with collaboration, education, and entertainment content.

For example, a classroom can use an interactive whiteboard to display educational content, such as diagrams, maps, and multimedia presentations, and allow students to make changes or create something in real time.

On the other hand, a corporate meeting room can use an interactive whiteboard for brainstorming sessions and zero in on ideas put down by the team.

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Shivangi Chatterjee

Shivangi writes for Pickcel. She consumes knowledge on the world of business & marketing at the same rate she consumes her cups of coffee. When she is not writing, you will find her reading books, grooving to music or admiring art.

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