From Hues To Views: Harnessing The Power Of Color In Digital Signage

Digital signage showing colour combination


Whether promoting your company’s newest, flashiest product or just trying to get the word out about your special upcoming event, digital signage can be an invaluable tool for marketing and promotion.

But for all of its usefulness, digital signage also has one significant limitation: capturing attention in a crowded space can be challenging. That’s why color is essential when designing effective digital signage – it helps draw the eye and ensure your message is seen.

Color is critical in any visual communication but especially important in digital signage design. In this article, we’ll go over how colors play a large part in digital signage design, how to define your brand’s colors, and get you started with a few principles and tips to help you design the perfect digital sign.

Color psychology

Before you consider adding any graphics, it’s highly recommended that you start by determining how you want your digital signage to work for you. Being mindful of color psychology is critical during the design process and often results in more effective digital signage.

Color theory has been studied for centuries to understand how color affects our emotions and behavior. Colors evoke certain feelings in people, which can be used strategically in digital signage design to create the desired effect.

Color psychology tells us that:

  • Blue often prompts feelings of calmness or trust

  • Red may elicit excitement or energy

  • Yellow often promotes warmth or fun

  • Green may suggest prosperity (health or wealth)

  • Purple exudes luxury or sophistication

When considering your brand’s colors for digital signage design, think about what you want to communicate and how you want people to feel when they see your signs. Your choice of hue should reflect the message you’re trying to send out and the overall tone of your company or event. After defining your color palette, you can add visual elements like images and even search for free stock videos to your signs that match your color choices.

Complimentary palettes

It’s also important to consider how different colors might interact– for example, mixing a bright yellow with a dark green could create an unsettling, uncomplimentary contrast that would ultimately detract from your message rather than enhance it.

As you narrow down your color choices, consider how they interact in contrast and harmony. You want a combination of colors to make your message stand out without being jarring or distracting. However, you want to avoid too many competing hues that will create an overwhelming effect, too.

How to choose colour combination

Image source: SpringLeaf Studios
No matter what message you’re trying to convey with your digital signage design, there’s sure to be a color palette that will help make it more effective!

Defining your brand’s colors

Once you’ve established which type of emotion you want your sign design to evoke from onlookers, the next step is defining your brand’s own unique color palette.

This doesn’t just mean finding out what shades work best for your company’s logo – it also means understanding why those specific tones have come together in the first place! Certain hues can help establish a recognizable look that quickly identifies any product as belonging exclusively to one brand.

When defining your brand’s color scheme for digital signage design purposes, start by looking at existing logos and materials associated with the company; this should give you an idea of the core colors you’ll likely want to use.

Don’t be afraid to experiment and explore new options. While keeping your brand’s identity in mind is important, you can also find creative ways to add visual interest by incorporating shades and tones that are a bit outside of the box.


Logos are another critical component in digital signage design. They help give your sign a strong identity and instantly recognize your brand.

When selecting logos for digital signage, ensure they are easily readable from a distance (so avoid too many intricate details) and large enough to be seen clearly, even when viewed outside or far away. Consider experimenting with different styles and sizes until you find one that best suits your aesthetic.

Pay attention to how the colors of your logo will work with the overall color palette of your sign – so if you have a blue-and-yellow logo, you may want to incorporate those colors into the rest of your design as well.

4 Tips to Optimize Color for Digital Signage Design

Now that you have a better understanding of how color affects digital signage design; overall, let’s look at some fundamental design principles for crafting effective signs:

Use contrast

How to choose colour contrast

As mentioned previously, contrast is essential when designing digital signage. To ensure that all elements on your signs stand out – and that viewers can easily find the information they’re looking for – use different weights/fonts for titles/headers and contrasting colors— for example, black text against a white background.

Utilize negative space

Negative space is the area on a sign that doesn’t contain any text or graphics. While this might seem like wasted space, it can effectively create visual interest and ensure your message stands out.

Keep it simple

As with any design project, keeping your digital signage design simple and uncluttered is important. Too much information can easily overwhelm viewers, making them less likely to retain whatever message you’re trying to get across.

Incorporate videos

In line with the previous tip, consider incorporating video into your sign. If you want to go the extra mile in your digital signage design, this can be a great way to grab attention and keep viewers interested. Keep the videos short and sweet so as not to distract from whatever message you’re trying to convey.

The Final Word

When designing effective digital signage, color is an essential component that brands should consider. By understanding the psychological power of color and the principles of good design, you can create eye-catching signs that help get your message across quickly and effectively while still staying true to your brand’s identity.

So with that being said, don’t let all those dull grey walls in your office or store stop you from making a statement – add some color to spice up your digital signage designs!

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Namrata Chakraborty

Namrata is the content marketer for Pickcel. She enjoys writing and her area of expertise is where art meets science & technology.

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